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brands roster for ss25: marcelo miracles,
very rare, scry lab,
flower instincts.




MESSAGE FROM
IRL FOUNDER AND
DIRECTOR OLIVIER MIGDA:

Dear Buyers and Store Owners,

I'm excited to share my new vision for the wholesale fashion market. Having co-founded MAN/WOMAN trade shows and The Next Door Paris, I've spent the past 15 years revealing exceptional brands and gaining insights into wholesale and retail dynamics.

Back in 2019, I foresaw the rise of designers and brands from social media poised to disrupt the fashion industry. These emerging talents will shape the future of our industry, and it's my mission to showcase them during Paris Fashion Week.

With iRL Showroom, we invite you to elevate your retail game and captivate your customers with the latest trends and most influential brands. Here's why you shouldn't miss out:

1/ Curated Selection: iRL showcases 5 of the most influential, exciting, and innovative brands globally. Our lineup offers access to brands that will set your store apart.

2/ Exclusive Offerings: Our brands offer exclusive drops and limited-edition pieces. By attending iRL, you'll secure unique products for your store, attracting your community.

3/ Trend Insights: iRL is a cultural hub where fashion, art, and music intersect. Gain valuable insights into the latest trends and styles to stay ahead and meet your customers' needs.

4/ Networking Opportunities: iRL brings together industry professionals, influencers, and tastemakers. Network with other retailers, designers, artists, and insiders to enhance your business.

5/ Immersive Experience: iRL offers an immersive buying experience that engages all the senses, from interactive installations to live performances.

Don't miss the opportunity to discover the next big thing in fashion and elevate your retail business. Join us at iRL Paris and experience the future of retail. Pre-register using the link below to ensure a seamless entrance.

Best regards,

Olivier Migda Founder and Director, iRL Paris


We look forward to seeing you there and encourage you to pre-register to ensure a seamless entrance, or to make an appointment directly with our showroom Manager Alex at alex@irlshowroom.com